LAS VEGAS, NV – Vegas PBS is proud to announce the hiring of Terry Chi as the Director of Digital Marketing. In this position, Chi will oversee several teams including communications and branding and digital projects, across print and digital media, including the website and mobile app. She also manages the development of original content and online marketing campaigns that drive member donations and increase brand awareness.
Prior to joining Vegas PBS, Chi spent much of her career managing consumer packaged goods brands and executing strategic marketing campaigns. Most recently, she was in charge of digital product management and mobile marketing at Caesars Entertainment. Chi holds a Bachelor’s degree from Cornell University and a Master of Business Administration from the UCLA Anderson School of Management.
Chi has led the successful launch of over 30 products into national retail distribution, which delivered $420 million in incremental growth at Fortune 100 and start-up companies alike. At Caesars Entertainment, she was instrumental in developing some of the largest revenue-generating digital initiatives in history, including the gamification of the Caesars Rewards loyalty program, and the award-winning Caesars Rewards mobile app and mobile marketing for their 55+ properties.
“I am so pleased that Terry has joined the Vegas PBS team,” said Mary Mazur, President of Vegas PBS. “She has proven leadership in strategic planning based on data analytics, and has managed large-scale projects in marketing and branding. Her expertise will allow the station to expand its digital footprint, and increase our levels of engagement with members, supporters and the community at large. I have every confidence that Terry will rapidly advance the station’s commitment to new audiences and platforms, and we are all looking forward to expanding the station’s reach.”
About Vegas PBS
Vegas PBS is a member-supported public television service providing educational content for over 50 years. Vegas PBS builds community through television, education services, and unique experiences that create a sense of place, civic and social capital. For 12 consecutive years, Vegas PBS has remained among the top five most-watched PBS stations in the country. The station offers five unique secondary channels: Create, VEGAS PBS KIDS, WORLD, Rewind and Jackpot! The station collaborates with community partners to create award-winning content that examines informational, cultural, historic, and educational regional issues.
Vegas PBS provides a robust variety of education services that extend the educational experience beyond the broadcast. Resources and services include Vegas PBS’ Ready To Learn educational workshops for children and families, professional development for teachers, online learning courses and certifications for adults, multimedia educational support for educators, 22+ channels of educational and local news for in-classroom viewing, and a Special Needs Resource Library serving those with special needs throughout the state of Nevada. Vegas PBS’ Workforce Education department also offers more than 350 online education courses and nationally accredited certifications, to help connect the community with high-wage, high-demand careers.
Vegas PBS viewers can access their favorite shows across multiple platforms including broadcast, vegaspbs.org, the PBS Video App and the PBS KIDS Video App. For more information, visit vegaspbs.org or find us on Facebook, Twitter, Instagram, LinkedIn and YouTube.
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MEDIA CONTACT:
Jennifer Bradley
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702.234.9385
