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LAS VEGAS, NV — Vegas PBS and the Nevada Chapter of the American Academy of Pediatrics (Nevada AAP) have partnered to provide tips and information for caregivers of young children. The content will be distributed via text message through Vegas PBS’ Bright By Text service, which sends helpful, valuable resources direct to caregivers’ cell phones. This new partnership will insure trusted, fact-based and local information is distributed to Bright By Text participants.

Caregivers can sign up for Bright By Text by texting “SHINE” to 274448. The free service delivers activities, games and resources, tailored to children from pregnancy to age 5. Resources cover developmental milestones, brain development, social-emotional behavior, nutrition and more.

Nevada AAP will contribute local, health-related content. They will also distribute information such as reminders of their free monthly Walk with a Doc program, which provides family-friendly hikes to bring Nevadans together in a safe environment for health education and inspiration. All hikes feature a brief talk with a local doctor about health issues regarding children.

"For generations, PBS and the AAP have played a vital role in empowering parents and caregivers of young children to help them learn, grow, and be their best selves," said Leann McAllister, executive director of the Nevada Chapter of the American Academy of Pediatrics. "Here in Nevada, our Chapter is thrilled to be working with the local leaders at Vegas PBS to deliver quality information to any parent or caregiver who wants it, free of charge and right to their phone."

“Vegas PBS is excited to partner with Nevada AAP,” said Jessica Russell, Vegas PBS’ Educational Media Services Ready To Learn Coordinator, who leads the Bright By Text initiative. “Participants in Bright By Text know they are receiving trusted content and tips about children’s development, and the addition of resources by this premier local pediatric organization strengthens the value of the service by educating and empowering caregivers in Southern Nevada.”

About the Nevada Chapter of the American Academy of Pediatrics
The Nevada Chapter of the American Academy of Pediatrics is an organization of pediatricians who live and work in Nevada and have dedicated their professional lives to the health of all infants, children, adolescents and young adults. The Nevada AAP improves pediatric outcomes through increased access to care, legislative and community advocacy, support in research, education of pediatric healthcare providers and support of Chapter members.

About Vegas PBS
Vegas PBS is a member-supported public television service providing educational content for over 50 years. Vegas PBS builds community through television, education services, and unique experiences that create a sense of place, civic and social capital. For 11 consecutive years, Vegas PBS has remained among the top three most-watched PBS stations in the country. The station offers five unique secondary channels: Create, VEGAS PBS KIDS, Worldview, Rewind and Jackpot! The station collaborates with community partners to create award-winning content that examines informational, cultural, historic, and educational regional issues.

Vegas PBS provides a robust variety of education services that extend the educational experience beyond the broadcast. Resources and services include Vegas PBS’ Ready To Learn educational workshops for children and families, professional development for teachers, online learning courses and certifications for adults, multimedia educational support for educators, 25+ channels of educational and local news for in-classroom viewing, and a Special Needs Resource Library serving those with special needs throughout the state of Nevada.

Vegas PBS viewers can access their favorite shows across multiple platforms including broadcast,, the PBS Video App and the PBS KIDS Video App. For more information, visit or find us on Facebook, Twitter, Instagram, LinkedIn and YouTube.


Jennifer Bradley

Allison Monette
702.799.1010 x5352