Research shows that in the early years, a child’s brain is developing at a faster rate than it will at any other point in their life. The interactions that a child has with adult caregivers at this stage lay the foundation on which all later learning, behavior, and health build.
Bright by Text helps parents and caregivers make the most out of these interactions by illustrating fun and easy activities, providing positive parenting tips and resources, tips for aiding a child’s physical development, and much more. The program is proven to build nurturing caregiver-child relationships, and positively affect a child’s healthy development and school readiness.
The tips and resources offered through this service, are comprised of research-based content for children ages 0-8 from Bright by Text and its content partners including PBS KIDS, Vroom, and Sesame Street.
Parents and caregivers can enroll by texting the word “Shine” to 274448. They will receive two to five text messages per week, and messages will include a link to a landing page with more details, short modeling videos, and links to related resources. Text messages are available in English and Spanish.
In addition to expert content, Bright by Text includes messages about events and resources specific to the Southern Nevada community, like free museum days, health clinics, and preschool open enrollment periods.
The project is funded by the Corporation for Public Broadcasting (CPB) as part of the Ready To Learn Community Collaboratives for Early Learning and Media program. The opportunity grows from a CPB-funded pilot led by Bright by Three and Rocky Mountain PBS.
“Vegas PBS is committed to using all emerging technologies to advance childhood education in the home, at childcare facilities and in schools,” said Dr. Niki Bates, Director of Educational Media for Vegas PBS. “This new method of delivering trusted PBS content and local enrichment activities will benefit all our partners and the parents and children we jointly serve.”
For more information about this service offered through Vegas PBS, visit VegasPBS.org/bright-by-text.
About Vegas PBS
Dedicated to enriching lives in Southern Nevada, Vegas PBS uses television and other technologies to educate and empower individuals and to amplify the effectiveness of community organizations.
Vegas PBS Channel 10 is one of America’s most-watched PBS stations and offers five unique secondary channels: Create, VEGAS PBS KIDS, Worldview, Rewind and Jackpot! Vegas PBS also collaborates with strategic partners to create content that examines current and historic regional issues.
Vegas PBS provides outreach programs to assist students of any age, from childhood through adulthood; professional development services for teachers; literacy and health workshops for families; educational materials for the deaf, hard of hearing, blind or vision impaired; and 24/7 online access to content via an array of devices and media.
For more information, visit VegasPBS.org or find us on Facebook, Twitter and Instagram.
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Media Contacts:
| Jennifer Bradley | Myles Barker |
| jenniferbradley@cox.net | mbarker@VegasPBS.org |
| 702.234.9385 | 702.799.1010 x5452 |
