Nationwide public television members & viewers agreed with each statement below:
Companies that underwrite provide a public service (93%).
Companies that underwrite are industry leaders (57%).
Companies that underwrite are committed to quality and excellence (68%).
Companies that underwrite are noticed by viewers for being underwriters (74%).
66% of viewers are more inclined to purchase products from companies that sponsor on PBS.
73% of PBS viewers say PBS sets the standard for quality for television.
Source: 2006 Harris Interactive Study
Corporate support of public television is a valuable investment that pays dividends in heightened awareness, improved image and perception of quality and loyalty.
That’s the PBS advantage!