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PBS Advantage
Statistics

Nationwide public television members & viewers agreed with each statement below:

  • Companies that underwrite provide a public service (93%)
  • Companies that underwrite are industry leaders (57%)
  • Companies that underwrite are committed to quality and excellence (68%)
  • Companies that underwrite are noticed by viewers for being underwriters (74%)
  • 66% of viewers are more inclined to purchase products from companies that sponsor on PBS.
  • 73% of PBS viewers say PBS sets the standard for quality for television.


Source: 2006 Harris Interactive Study

Conclusion

Corporate support of public television is a valuable investment that pays dividends in heightened awareness, improved image, and perception of quality and loyalty.

That’s the PBS advantage!


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