Vegas PBS to Launch New 24/7 Multiplatform PBS KIDS Services January 16

Last Updated by Cassandra Taloma on

Vegas PBS to Launch New 24/7 Multiplatform PBS KIDS Services January 16

VEGAS PBS KIDS Debut Brings New TV Channel and Live Stream 

(Las Vegas) – On January 16, Vegas PBS will launch VEGAS PBS KIDS, a free 24-hour children’s noncommercial educational channel, the station’s latest effort in striving to serve children better. In addition to 24 hours a day of PBS KIDS shows on VEGAS PBS KIDS, a live stream will also be available through pbskids.org and on the PBS KIDS Video App. The live stream complements on-demand clips and episodes and will soon be available on over-the-top platforms including Apple TV, Roku, Amazon Fire TV, Android TV, Xbox One and Chromecast.

Following its initial launch, the localized live stream experience will expand to offer an integrated games feature, enabling children to toggle between a PBS KIDS show and an activity that extends learning – all in one seamless digital experience. The live stream and games feature is grounded in research demonstrating that measurable gains in learning are achieved when children engage with PBS KIDS content on multiple platforms. The games will align with the learning goals of each TV series, deepening children’s involvement and supporting learning. The PBS KIDS broadcast and online content is directly aligned to the Nevada Academic Content Standards curriculum ensuring that active users will have the skills needed to succeed in school.

Research shows more than a third of Southern Nevadan homes with children are “technology poor,” with limited internet access shared by a single smart phone. Alternatively, more than 40 percent live in a “technology rich” home with high-speed internet access, multiple desktop and tablet computers, and individual smartphones. Being able to reach children in all of Southern Nevada is a top priority for Vegas PBS. Nielsen data shows that Vegas PBS weekday children’s programs command more than 70 percent of all local TV viewing between 8 a.m. and 4 p.m. in homes with a child aged 2 to 11. Additional research also shows children watch TV at all hours of the day.

“The launch of VEGAS PBS KIDS allows us to reach and respond to the latchkey kids in Las Vegas whose parents might be caught in the work schedule of a 24-hour Las Vegas economy,” said Vegas PBS General Manager Tom Axtell. “We can continue to provide a safe and educational environment through television while still encouraging a hands-on and collaborative learning experience.”

Vegas PBS also conducts more than 1,000 grant-funded Ready To Learn workshops that extend the impact of PBS KIDS television programs and characters. These workshops and activities are made possible through partnerships with Clark County School District, Las Vegas-Clark County Library District, United Way of Southern Nevada, Boys & Girls Clubs of Southern Nevada, DISCOVERY Children’s Museum, Girl Scouts of Southern Nevada, Family To Family Connection and the Kiwanis Club of Neon Lights.

PBS KIDS programming is dedicated to enhancing children’s learning experience by incorporating educational elements in all of its shows. The November 2016 debut of “Splash and Bubbles,” from The Jim Henson Company, promotes marine biology and ocean science concepts while building social-emotional skills focusing on themes of diversity, individuality, interconnectedness and the celebration of learning and discovery. The show follows two fish friends, Splash and Bubbles, along their journey through Reeftown and beyond, making new friends and learning about the different ways life looks and lives in the ocean. Lisa Henson, CEO of The Jim Henson Company, will be visiting Las Vegas on Friday, January 27, for a luncheon reception at the Las Vegas Country Club, 3000 Joe W. Brown Drive. There will be a Q&A session with Henson along with an outlook on upcoming projects. Media are welcome to attend with RSVP. 

The new channel will include popular favorites such as “Daniel Tiger’s Neighborhood,” “Odd Squad,” “Wild Kratts,” “Dinosaur Train” and more. VEGAS PBS KIDS will be available on channel 10.3 for antenna users, replacing Vme, and on Cox Cable channel 113 and CenturyLink Prism channel 11. Although negotiations are ongoing, neither DIRECTV or Dish will carry the service at its launch. Vegas PBS Channel 10 will continue to feature PBS KIDS daytime programming.

About Vegas PBS

Dedicated to enriching lives in Southern Nevada, Vegas PBS uses television and other technologies to educate and empower individuals and to amplify the effectiveness of community organizations.

Vegas PBS Channel 10 is one of America’s most-watched PBS stations and offers five unique secondary channels: Create, VEGAS PBS KIDS, Worldview, Rewind and Jackpot! Vegas PBS also collaborates with strategic partners to create content that examines current and historic regional issues.

Vegas PBS provides outreach programs to assist students of any age, from childhood through adulthood; professional development services for teachers; online adult job training and education courses; career services and resources for veterans; literacy and health workshops for families; educational materials for the deaf, hard of hearing, blind or vision impaired; and 24/7 online access to content via an array of devices and media.

For more information, visit VegasPBS.org, Facebook.com/VegasPBS or Twitter.com/VegasPBS.

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Cassandra Taloma
ctaloma@VegasPBS.org
702.799.1010 x5450

 

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Las Vegas, NV 89121
(702) 799-1010 
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Contact Information:

Shauna Lemieux
Communications & Promotion
Vegas PBS
3050 E. Flamingo Road
Las Vegas NV 89121
702-799-1010 ext. 5352
slemieux@vegaspbs.org