Building a Sense of Place

Last Updated by Tom Axtell on

Earlier this year, our board adopted a new Community Impact Strategic Plan that focused our commitment to delivering high-quality local content on three primary impact areas: arts, education and sense of place. This year we produced many local programs to address those topics.

With financial support from our Women’s Engagement Council, Vegas PBS produced Sex Trafficking: It’s Our Business, a discussion of human trafficking in Southern Nevada, its impact on our community and possible solutions, and carried two independently produced local documentaries. We also provided video materials on the subject that are now used in the high school health curriculum. School Desegregation in Southern Nevada, narrated by Dr. Sonya Horsford, helped tell the story of the fight to end decades of racial segregation in public schools. American Graduate: Jessica’s Story featured Chaparral High School student Jessica Sanchez. It showcases the turnaround success of that school, highlights the role of Communities In Schools in helping students reach graduation, and celebrates her determination to succeed.

The Test followed the development of atomic bomb testing in Nevada during the mid-1900s, when political stakes were high, but understanding of nuclear capabilities and consequences was low. The new Ralston Live features veteran reporter, commentator and news analyst Jon Ralston five nights a week as he interviews newsmakers and decision makers about the important issues facing Nevada.

We have also been preparing new features for the popular series Outdoor Nevada. Beginning in January, new host John Burke travels the state exploring one-of-a-kind locations and revealing riveting histories and stories of unique people and places that will show Nevada like you’ve never seen it before.

Once again this year, we brought viewers a number of local education productions including the Clark County School District Spelling Bee, Varsity Quiz and Junior Varsity Quiz, the Nevada Science Bowl, School Matters, and Inside Education.

These distinctive and thought provoking local programs have led to significant television and online audiences. For the 2014-2015 broadcast year, Vegas PBS was the third most-watched PBS station in the U.S., based on the percentage of whole-day local audience. Additionally, Vegas PBS’ cooking, travel and how-to channel, Create, earned the number one position of all measured PBS digital channels in the U.S. for the second year in a row.

None of these services would be possible without the continued financial support of our members. During the last on-air fundraising campaign of the calendar year, we hope you’ll make a donation to support the national – and local – programs you enjoy on Vegas PBS all year long.



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